Shamima Akter

Shamima Akter

Assistant Professor

BBA&MBA( Marketing) University of Chittagong (CU)

+8809678008487, Ext-603

shamima.akter@uits.edu.bd

Google Scholar

  1. M.B.A.(2011) University of Chittagong, Major in marketing.
  2. B.B.A. (2010) University of Chittagong, Major in marketing.

  1. Position: Assistant Professor (Dept. of Business Studies) Organization: University of Information Technology and Sciences, Dhaka, Bangladesh Duration: 10th April, 2022 to current

  2. Position: Assistant Professor (Business administration) Organization: City University, Dhaka, Bangladesh Duration: 16th February, 2012 to 31st December, 2018
  3. Position: Lecturer Organization: Chartered Institute of Accountancy(CIA), House 34, Road 3, OR Nizam Road, GEC circle,Chittagong,Bangladesh. Duration: 1st February, 2010 to 30th May, 2011

  1. Digital marketing
  2. Social media marketing
  3. Consumer behavior
  4. Sustainable marketing practice

  1. Akter, S. (2016).Impact of Internet Retail Service Quality Factors on Satisfaction of e-shoppers in Bangladesh. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 26(4), 30-41.

    https://www.academia.edu/download/54063911/2410-7171-1-PB.pdf

  2. Akter, S, Ashraf E. (2016). Factors Affecting Repurchase Intention of Customers: In The Context of Retail Chain Store in Bangladesh. European Journal of Business and Management , 8(32), 40-47.

    https://www.academia.edu/download/54063922/33936-36907-1-PB.pdf

  3. Akter,S, Rahman.Z (2018).Factors Affecting Consumer Attitudes Toward Super Store Brands in Bangladesh Business, Management and economics Research vol-4(11), 148-153

    https://arpgweb.com/pdf-files/bmer4(11)148-153.pdf 

  4. Accepted Article: Nowsin, N., and Akter, S. (2024). An Analysis of the Factors Motivating Students’ Interest towards Sales Career in Bangladesh. UITS Journal of Business Studies, Volume 10, Issue 1.
  5. Accepted Article: H, Farooq., Nowsin, N., and Akter, S. (2024). A Comparative Study on Importance of Green Practices to the Hoteliers in Tourism. UITS Journal of Business Studies, Volume 10, Issue 1.

  1. Shamima Akter, Nadia Nowsin, The Impact of Influencer Marketing on the Buying Behavior of Young Consumers: A Case Study Based on the Generation Z of Bangladesh; Eastern University National Conference -2024; Fourth Industrial Revolution: Impact on Business Management and Social Science, organized by Faculty of Business, Eastern University.
  2. Md.Khaled Amin, Alrafa Akter, Afrin Azhar and Shamima Akter, Applying Technology Acceptance Model in Examine Private University Students intention to Adopt E-learning System: An Empirical Evidence from Bangladesh; International Conference on Business and Economics: Reinventing Business for the 21st Century,2016, organized by Faculty of Business, University of Dhaka.
  3. Shamima Akter, Emtenan Asraf; Factors affecting Consumer Attitudes towards the retail chain industry brands in Bangladesh: 1st international congress of Global circle for science, technological and management research-2017; organized by University of Dhaka, Bangladesh open university, Islamic University of Technology and Dhaka University of Engineering and Technology