Nadia Nowsin

Nadia Nowsin

Assistant Professor

BBA & MBA (Marketing), University of Dhaka (DU)

+8809678008487, Ext-603

nadia.nowsin@uits.edu.bd

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  1. MBA (Marketing), University of Dhaka
  2. BBA (Marketing), University of Dhaka
  3. HSC (Business Studies), Dhaka City College
  4. SSC (Business Studies), Kabi Nazrul High School

  1. April, 2022-Present: Assistant Professor, Department of Business Studies, University of Information Technology and Sciences, Dhaka, Bangladesh.
  2. April, 2023-March 2025: Course Coordinator, Department of Business Studies, University of Information Technology and Sciences, Dhaka, Bangladesh.
  3. September, 2016-April 2022: Lecturer, Department of Business Administration, BGMEA University of Fashion and Technology, Dhaka, Bangladesh.

Sustainable Development, Consumer Behavior, Social Business, E-commerce, Digital Marketing, Tourism.

  1. Published Research Paper (International): Abedin, M. Z., Nowsin, N. and Rahman, M. N. (2017). Social Business: A path towards Sustainable Development. Deutschland, Germany: LAP LAMBERT Academic Publishing. ISBN: 978-3-330-05810-1.
  2. Published Article (Local): Alamin, M., Nowsin N., Hossain, I. and Bala, T. (2020). ‘Impact of Social Media on Consumer Buying Behaviour through Online Value Proposition: A Case Study on E-Commerce Business in Bangladesh’. BUFT Journal of Business and Economics (BJBE), ISSN (Print) 2664-9942, Issue 2020(1).
  3. Accepted Article: Nowsin, N., and Akter, S. (2024). An Analysis of the Factors Motivating Students’ Interest towards Sales Career in Bangladesh. UITS Journal of Business Studies, Volume 10, Issue 1.
  4. Accepted Article: H, Farooq., Nowsin, N., and Akter, S. (2024). A Comparative Study on Importance of Green Practices to the Hoteliers in Tourism. UITS Journal of Business Studies, Volume 10, Issue 1.

  1. Presented Article (Local): Akter, S. and Nowsin, N. (2024). The impact of Influencer Marketing on the buying behavior of Young Consumers: A case study based on the Generation Z of Bangladesh. Eastern University National Conference 2024. Dhaka, Bangladesh.

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  1. BBA and MBA Scholarship (General), University of Dhaka.
  2. SSC and HSC Scholarship (General), Dhaka Board.
  3. Junior Scholarship- Class v (General), Class viii (Talent Pool), Dhaka Board.

  1. Dean’s Award 2016, Faculty of Business Studies, University of Dhaka.

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Completed a Short course on Supply Chain Management from DCE in BUET.

Participated in a Training Workshop on Quality Assurance in Higher Education and Curriculum Design by IQAC in BUFT.

Participated in Training on Inclusive Business held in Dhaka, Bangladesh organized by Working with Women Project II of SNV Netherlands Development Organization.